Digital Presence 101: Unleashing Your Inner Digital Child

Phillip Mauracher • Jan 14, 2024

You've decided to dip your toes into the vast ocean of the internet. Buckle up, my digital friend, because we're about to embark on a journey filled with memes, hashtags, and a sprinkle of magic internet dust to boost your digital presence. It's like Hogwarts but for the web – minus the owls, but filled with plenty of trolls and Voldemorts.




Step 1: Summon the Digital Genie

First things first, summon the digital genie. No, it won't grant you three wishes, but it might help you with a kick-ass website. Remember, a website is like the magical doorway for your brand – it needs to attract attention, be functional, and invite everybody in. If coding sounds scarier than a haunted house, fret not! The awesome designers at Studio 1585 are here to help grant your wishes.  Contact us for a free consultation!



Step 2: Be the Beyoncé of Branding

Now that your website is up and running, it's time to channel your inner Beyoncé and brand yourself like a superstar. Choose colors that speak to your soul, create a logo that could rival the Mona Lisa, and sprinkle a tons of personality on every pixel. Remember, people should look at your branding and think, "Wow, this is so them! I want to work with them!" If your brand was a flavor, what would it be? Bacon? Frosting? Coffee? Perfect! Go with that.



Step 3: Social Media: More Than Cat Memes

Social media – the place where cat memes reign supreme. But, my friend, it's also a goldmine for building your digital empire. Pick platforms that suit your vibe. Are you an Instagram aficionado or a FB qween? Yaas! Share content that's a perfect cocktail of relatable, funny, and informative content. And, of course, never underestimate the power of a well-placed GIF. If it doesn't make you snort-laugh, it's not doing its job.



Step 4: SEO – Not as Scary as it Sounds

SEO – the three-letter acronym that sends shivers down spines. Fear not, for it's not as scary as it sounds. Think of SEO as your digital tour guide, helping others find your website in the vast wilderness of the search engines. Sprinkle keywords like fairy dust, but be strategic, and don't word vomit. Google is smart, but it's not a mind reader. If your website sells artisanal pickles, make sure your content screams, "We're practically the pied-piping Picasso of puckering pickles!" Trust me, Google will appreciate the honesty.



Step 5: Google Analytics – Not Just for Data Nerds

Google Analytics – the backstage pass to your website's concert. It's not just for data nerds; it's for anyone who wants to know what's working and what's not. Dive into the metrics like you're Sherlock Holmes solving a digital mystery. Which pages are getting applause, and which ones need a little more rehearsal? Did Professor Plum view your site in the conservatory? With Google Analytics, you'll find out.



Step 6: Make Friends with Blogging

Blogging – because who doesn't love a good virtual soapbox? Share your thoughts, insights, and maybe a conspiracy theory or two. Be the Bob Ross of your niche, sharing wisdom and creating a community that feels like a cozy, magical painting. Humor or interesting content is your secret weapon. But don't blast your blog too often!



Step 7: Email Marketing – Not as Dull as Your Aunt Mildred's Chain Emails

Email marketing – it's not as dull as your insurance actuarial tables but it does promise riches if you forward them to 10 friends. Build a mailing list and treat it like a VIP club. Send out newsletters that make your subscribers feel like they're getting the juiciest gossip before anyone else. (BTW, did you hear what Britney did? OMG!)



Step 8: Engage, Engage, Engage

Engage with your audience like you're the host of the coolest party in town. Respond to comments, ask questions, and be as approachable as that one friend who always has snacks. Even if that one troll dumps on your feed. Take the high road, roll your eyes, and give an answer as sweet as cake (or mud). Social media is a two-way street, and the more you engage, the more your audience will feel like part of your digital family.




So there you have it – a crash course in unleashing your inner digital queen, king, jester, or whatever you want to be. Remember, the internet is your playground, and with the right mix of wit, charm, and a touch of internet smarts, you'll have people flocking to your digital doorstep. May your memes be dank, your hashtags legendary, and your digital presence absolutely epic!


Contact us today!  We are here to help you launch your digital presence!


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